In Gori Cuddly Carnage, you’re on a mission to save the world by using a talking hoverboard called F.R.A.N.K. to rip and tear your way through as many mutated unicorns as you possibly can. There’s blood, a lot of blood, and, strangely, blood could be your ticket to getting into the game’s credits.

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Developer Angry Demon Studio has announced a new campaign for Gori Cuddly Carnage. After the team behind the game decided they would donate their own blood to hospitals following the title’s censorship in certain regions, it’s time for fans to step up. Anyone who donates blood in the lead-up to the game’s launch and follows a few simple instructions to spread the news will end up being named a ‘LifeSaver’ in the credits.

Give some of your blood before you spill a unicorn’s

Image via Angry Demon Studio

The process of becoming a LifeSaver in Gori Cuddly Carnage‘s credits is actually fairly straightforward. First, you must go to your local blood donation unit, be that a local hospital, mobile blood bank, or something else, and donate some blood.

Hack ‘n’ slash your way through the Adorable Army in Gori: Cuddly Carnage! And hey, why not donate blood while you’re at it?

🩸 Give blood
📸 Take a selfie
🏷️ Tag us with #GorisGotBlood

Become a 'LifeSaver' in the credits of the game

Read more: https://t.co/2ICvFp9fie pic.twitter.com/oR5wYtzSwT

— Gori: Cuddly Carnage | 😼 Out Now 😸 (@GoriCarnage) July 9, 2024

Don’t worry. Each unit usually only takes just under a pint, and you’ve got more than that to spare. However, it’s worth checking with your local service if you’re okay giving blood by reading through their criteria first. If you’ve had a tattoo recently, then you’re out. But if you’ve got a rare blood type or a type your local area is desperate for, you should really get a move on.

Once you’ve given your blood and fainted a few times, if you’re anything like me with needles, then you must take a selfie. Try to get one that’s not going to be flagged on social media so you don’t miss out on your chance to be in the game. Avoid needles and blood. Maybe just go for a selfie of the snack they give you to keep your blood sugar up.

The final part of this process is to post your selfie on social media and tag @GoriCarnage with #GorisGotBlood. I don’t know if the team will contact you or whether you’ll have to wait until you play the game to see your name in the credits.

Gori Cuddly Carnage has one of the most unconventional marketing campaigns I’ve ever seen. It seems to have all stemmed from the fact that the game’s blood was censored in certain regions. If the development team had not donated their blood first, I’m sure this campaign to get fans to donate their blood wouldn’t have come about.

What I really love about this opportunity to become a LifeSaver in the game is that it’s a win-win situation. Your local hospitals and healthcare services benefit from enough blood to potentially save three lives in a pinch, and you get to be in the credits of what looks like an incredible upcoming game. I wish we had more wild yet wholesome campaigns like this, and maybe with Gori Cuddly Carnage paving the way, we will.

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