Price cut? Imminent? Xbox 360? UK retailers having orders restricted? What do you say, Mr Microsoft?

"We’ve made no such announcements and have nothing to share at this time," a rep told us this afternoon.

Talk's now gathering pace that Microsoft is on the verge of dropping Xbox 360's price, with rumours today pointing to British retail lines drying up.

A UK retail source told VG247 today, simply, "Game on!"

Engadget ran a few shots from a Target ad earlier this week showing pretty clearly that the little white chap's about to see a drop.

Watch this space. This one. Watch it.