SCEE boss Andrew House has told GI that the European PS3 Video Delivery Service (VDS) will grow by around 50 films per week.

VDS launches today.

"We're starting out with a really strong offering - there's plenty there to choose from, a tremendous number of current hits - and then I think we'll grow it somewhere in the region I hope of about an additional 50 movies per week," said the exec.

"So that'll encourage return traffic, people coming back, something new for them there to check out - we're feeling fairly comfortable about the content line-up we've got, and that's led us again to this being the right time to launch."

More through there. There's a list of "launch window" films here. Around 2,000 movies will be available on the store as of today.