If you think Black Friday is hell on earth under normal circumstances, you should probably stay clear of the new Mega Mall in Williamette, Colorado.

Dead Rising 4 Cinematic – “Black Friday” Watch on YouTube

In the animated video above for Dead Rising 4, you can see how a bunch of folks clamoring for a Christmas deal on Black Friday go from getting in brawls to running for their lives from zombies.

Never open a new mall on the most violent shopping day of the year. It will go horribly, horribly wrong.

Dead Rising 4 was officially announced during the Microsoft E3 2016 showcase, and will be a Microsoft timed exclusive.

It takes place 16 years after the events of the original Dead Rising, with Frank West determined to uncover the truth behind the outbreak.

Dead Rising 4 will arrive on December 6 for Xbox One and Windows 10 PC. It will remain a Windows 10 exclusive for the first 90 days and a console exclusive on Xbox One for one year.

For those who like to play with friends, the game supports four-player co-op missions and has a quick match feature which allows other players to join a game in-progress.