PlayStation has a pretty bold strategy to weather the backlash over ending disc production: the ol' put your fingers in your ears and say, 'na na na na na.'

After six days of radio silence, it finally posted to X with... a Flexstrike Wireless Fight Stick ad. 66,000 comments versus 11,000 likes tells you everything: it was a bloodbath. And that outrage quickly spilled over to its first-party studios, with Insomniac catching flak in the comments of its posts. Even retweets aren't exempt, as a Doom trailer was bombarded with hate simply because PlayStation shared it.

Still, undeterred, PlayStation keeps posting. Yesterday, it shared a Mortal Shell 2 trailer, which was hit with a community note. "Important information on consumer rights: Sony is currently attempting to establish a digital monopoly by eliminating physical media and, as a result, free competition in the distribution of PS video games, providing users with non-transferable, revocable licenses instead."

Shortly after, it posted a trailer for the Apex Legends x Cyberpunk 2077 crossover event, which was met with 11,000 angry comments. A few hours later, PlayStation shared a trailer for The Elder Scrolls Online season one, which was again flooded with over 14,000 comments—all bemoaning the decision to stop manufacturing physical game discs.

PlayStation Won't Reverse Course, But It's Still Worth Pushing

PlayStation isn't going to reverse course. Analysts have explained that Sony would have expected this reaction, and that the strategy is to "wait for this storm to pass." We're seeing that unfold in real-time, as the console giant continues to post on social media as though nothing has happened. And unfortunately, the online PS Plus boycott is a drop in the ocean compared to PlayStation's userbase of over 120 million. Even if 500,000 were to cancel their subscriptions, that's only one percent of the business.

That isn't to say it's hopeless, however. PlayStation's entire strategy hinges on people giving up and moving onto the next outrage, which it no doubt expected to happen with the looming Xbox layoffs—after all, it dropped the news right beforehand. That hasn't happened. The posts continue, and thousands upon thousands of comments continue to pour in. Sony has already begun repurposing its old facilities and retraining staff, so again, don't expect a U-turn, but players don't have to willingly walk into a digital monopoly.

Already, Sony is facing a $450 million lawsuit from Dutch non-profit SMC over its decision to cease production on physical game discs. Meanwhile, tech giants like Apple are facing scrutiny in the EU due to anti-competitive practices and similar closed ecosystems, with a massive $500 million fine for violating the Digital Markets Act. A legal precedent is already being set, and with grassroots movements like Stop Killing Games undeterred in their mission to fight for digital ownership and preservation, the conversation is shifting. What should gamers be fighting for if a digital future is inevitable—to keep physical alive, or to ensure digital ownership? Whatever the answer might be, the pressure isn't letting up, and PlayStation's plan to ignore the backlash clearly isn't working.