UPDATE 15/11/16: Sony has made its decision. Its new bear mascot has a name. And that name is...

Bearnard.

You'll be able to host Bearnard on your PlayStation 4 from the end of this month, when his dynamic theme will launch for free.

Everyone, meet Bearnard. He'll be appearing in Bearnard’s Season Tour, a free dynamic PS4 theme avail to PS Plus members at the end of Nov. pic.twitter.com/aCZpPjJ4qe

— PlayStation Europe (@PlayStationEU) November 15, 2016

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It should have been Harambear.

UPDATE 15/11/16: Earlier today, PlayStation Europe took to Twitter to announce a new PS4 desktop theme starring a bear - and to ask fans to suggest its name.

The internet responded in predictable fashion.

So, we're making a new PS4 theme & we thought you could name the featured bear. Suggestions? We've already had Beary McBearface rejected 😭 pic.twitter.com/cfmp2LKIAU

— PlayStation Europe (@PlayStationEU) November 11, 2016

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With Beary McBearface out of the running, the most frequent request should come as no surprise: Harambear.

And here are some of the other suggestions we liked, listed in our order of preference:

  • Keith
  • Bob
  • Bearnard
  • Grizzwald
  • Bear Necessity
  • Wheelie the Pooh
  • The Beary Biker
  • Beary Poppins
  • Mary Beary
  • Bearnie Sanders
  • Admiral Akbear

We're surprised there has been no love, so far, for PlayStation 4 architect Mark Bearny. Or how about the late, great Bearnard Cohen?

Sony has yet to select a winner - so feel free to share your suggestions below.