Update 7th July 9:15: Despite the fact that people have probably been playing it non-stop for the past 24 hours, it's been announced that Pokémon GO has been released in the US on iOS and Android.

Canada, UK, Japan, and others, we'll have to wait a while yet.

[Source]

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Real world and famous pocket monsters collide in the location-based Pokémon GO, out now on Android as well as the New Zealand and Australian App Stores.

Pokémon Go uses your real-world location to turn your surrounding area into one teeming with Pokemon to capture and gyms to fight in. Interestingly, locations will correlate with similar pokemon types, so water-type Pokemon will be found by lakes and other bodies of water.

Pokémon GO can be downloaded from Google Play and the App Store.